Writing Portfolio

ViewSonic

Product Page Copywriting


In my role, I specialize in crafting product page content, particularly focusing on ViewSonic Education Solutions, ViewSonic ColorPro Creative Monitors, and ViewSonic Gaming Monitors. Collaborating closely with product marketers, UX designers, graphic designers, and web development teams, I ensure seamless integration of rich content copy and design elements, occasionally utilizing tools such as Figma to draft layouts. My primary objective is to align content with project objectives and effectively address audience needs.

Key Responsibilities:
  • Developing engaging product page content tailored to ViewSonic Education Solutions, ColorPro Creative Monitors, and Gaming Monitors.
  • Coordinating with diverse teams including product marketers, UX designers, graphic designers, and web developers to ensure cohesive content and design integration.
  • Implementing SEO best practices to optimize content visibility and search rankings.
Tools & Processes:

I leverage Figma to streamline the creation of layouts and text, fostering smooth collaboration across UX, graphic design, and web development teams.

Portfolio

ViewSonic Education Solutions Product Pages:

Software

  • Google Jamboard Alternative: myViewBoard – Due to the closure of Google Jamboard, we created a specialized product page for myViewBoard, a digital whiteboarding tool for educators, to position it as a valuable alternative for educators seeking to migrate their digital whiteboarding platform.
  • ClassSwift – Software designed to drive classroom engagement through seamlessly empowering educators to create on-the-fly comprehension checks using their existing lesson materials
  • ViewSonic Manager – Centralized device management software that facilitates the remote control of network ViewSonic displays. This empowers IT administrators to seamlessly broadcast multimedia content and emergency alerts through their site in a flash. Moreover, the solution streamlines device maintenance through the automation of tedious tasks such as firmware updates, app installation, shutdowns, and more.
  • ViewSonic TeamWork – Online collaborative digital whiteboarding platform
  • vCast – Wireless screencasting software for interactive displays and presentation displays.

Interactive Displays

ViewSonic ColorPro Product Pages:

Landing Page Copywriting

Specializing in crafting landing page content for ViewSonic Education Solutions, ColorPro Creative Monitors, and corporate branding pages, I collaborate closely with UX, graphic design, and web development teams to seamlessly integrate content and design elements using tools like Figma. My primary focus is aligning the content with project objectives and effectively meeting audience needs, while also enhancing project performance and visibility through SEOQuake.

Key Responsibilities:
  • Consult with project managers, UX, graphic design, and web dev teams to align content and layout with project goals and audience needs.
  • Employ SEOQuake to detect and resolve SEO issues during web development, improving project performance and visibility.
  • Collaborate with stakeholders to gather feedback and improve landing page performance.
Tools & Processes:

I leverage Figma to streamline the creation of layouts and text, fostering smooth collaboration across UX, graphic design, and web development teams. Additionally, I employ SEOQuake to identify and address any SEO issues that may arise during the transition to the web development phase, ensuring optimal performance and visibility for our projects.

Portfolio

ViewSonic Education Solutions Landing Pages:
ViewSonic Global Landing Pages:
ViewSonic ColorPro Landing Pages:
  • ViewSonic ColorPro Awards 4th Edition: RISE – A global visual arts competition was held in collaboration with Capture One, Pantone, SHOOTERS, Calibrite, and Shoot the Frame. It received 10,000+ submissions across Photography and Videography categories, culminating in a London Awards Ceremony supported by exhibitions in Ho Chi Minh City and Taipei.

Press Releases

I collaborate closely with the Global PR team and relevant business units to ensure a cohesive approach to our communication efforts. This involves thorough proofreading and editing of press releases, newsflash articles, press pitches, and thought leadership pieces to maintain clarity and coherence. From the initial drafts to the final versions, I provide thorough oversight with the aim of effectively conveying the intended message and maintaining consistency in messaging across all marketing channels for our sub-brands.

Key Responsibilities:
  • Collaborate closely with the Global PR team and relevant business units.
  • Thoroughly proofread and edit press releases, newsflash articles, press pitches, and thought leadership pieces to ensure clarity and coherence.
  • Maintain consistency in messaging across all marketing channels for sub-brands

Portfolio

ViewSonic Education Solutions Releases:
ViewSonic ColorPro Releases:
ViewSonic Business Solutions Releases:
ViewSonic Gaming Solutions Releases:
ViewSonic Corporate Communications Releases:

Blog Writing

Specializing in crafting search engine optimized blog content for the Education and Gaming sectors, I play a pivotal role in ensuring alignment with content calendars, marketing campaigns, and global sales objectives for B2B and B2C audiences. My primary responsibility lies in creating compelling, informative content tailored to diverse audience needs while staying abreast of market trends.

Key Responsibilities:
  • Develop SEO-optimized blog content catering to the Education and Gaming sectors.
  • Coordinate content creation with established calendars, marketing initiatives, and ongoing market trends.
  • Customize content to fulfill the requirements of a global audience and align with diverse sales objectives.
Tools & Processes:

To ensure effective keyword targeting, I utilize SEMrush and Google Trends to identify trends within the education and gaming sectors. Additionally, I rely on Google Search Console to align our content with established keywords. For design purposes, I employ Canva, Figma, Adobe Photoshop, and Illustrator. I leverage Elementor for ad block creation and utilize WordPress for publishing. Moreover, I monitor traffic comprehensively using Piwik Pro, Google Analytics, and Google Search Console.

Portfolio

ViewSonic Education Solutions Articles:
ViewSonic Gaming Articles:

Social Media

As a writer for ViewSonic’s global social media channels, I engage with a diverse audience of over 125k users. My responsibilities span collaborating with various business divisions and project leaders to craft our marketing message, tone, style, and key selling points (KSPs) for posts covering corporate communications, B2C, and B2B content.

My portfolio of posts across ViewSonic’s social media channels can be found at this link.

Key Responsibilities:
  • Collaborate with teams and project leaders to define marketing messaging.
  • Ensure consistency in tone, style, and KSPs across all posts.
  • Work closely with graphic designers to create engaging visuals.
  • Proofread accompanying text for accuracy and clarity.
Tools & Processes:

To streamline our social media image creation and support localization efforts, I utilize tools like Figma and Canva. These tools allow for efficient drafting of layouts and text, facilitating seamless collaboration with the graphic design team.

Social Media Channel Links:

Toucan Ecommerce

Social Media Writing

Through strategic content planning, writing, editing, and implementing social media growth strategies, I played a pivotal role in achieving remarkable results for the company’s LinkedIn page from April 2022 to April 2023. This included driving a remarkable +117% year-on-year increase in followers and an impressive +80.6% growth in engagement rate, surpassing industry standards by achieving an average engagement rate 73.3% higher than the norm for company pages on LinkedIn. These efforts translated into tangible outcomes:

  • 80,000+ page impressions
  • 2,500+ reactions
  • 10,000+ clicks

My portfolio of posts on Toucan’s social media can be found at this link.

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